Star Wars: Force for Change, a charitable initiative from Disney and Lucasfilm, empowers people to make a positive impact on the world around them. In 2016, Disney committed $1 million to UNICEF Kid Power, and thanks to Star Wars: Force for Change, over $8 million has been raised by fans to support UNICEF’s programs. Thanks to support from Disney and Star Wars: Force for Change, UNICEF Kid Power expanded to more schools and more than 4 million Ready-to-Use Therapeutic Food (RUTF) packets were distributed to children in need.
As part of its integrated and holistic commitment to wellness, Target is proud to partner with the U.S. Fund for UNICEF in support of UNICEF Kid Power. As a Presenting Sponsor, Target has committed $2.5M to help expand the Kid Power school program to reach up to 70,000 students in high-need communities across the country next year, and is launching the UNICEF Kid Power Band – the world’s first WEARABLE-FOR-GOOD® – to guests nationwide.
UNICEF Kid Power is a program of the U.S. Fund for UNICEF, founded in 2014 in collaboration with Calorie Cloud and the George Harrison Fund for UNICEF.
The Kid Power technology platform was developed by Calorie Cloud, a nonprofit health startup dedicated to ending hunger by getting adults and kids healthier. Calorie Cloud’s mission is to use technology to double the global budget for Ready-to-use Therapeutic Food, the main line of defense against Severe Acute Malnutrition.
The first generation of Kid Power technology and first citywide pilot of the Kid Power school program was funded by the George Harrison Fund for UNICEF. The George Harrison Fund is a joint undertaking between the Harrison family and the U.S. Fund for UNICEF to support UNICEF programs that provide lifesaving assistance to children, including health, education, nutrition and emergency relief.
The UNICEF Kid Power Band was designed by Ammunition, the San Francisco-based design studio named the world’s “Most Innovative Company in Design” by Fast Company in 2015.
The Kid Power marks, creative and pop-up experiences were designed by Design Group Italia, a brand and design firm with an over forty-year track record of creating value through Design Powered Innovation.
The Kid Power App and Missions were designed and produced in collaboration with some of the world’s leading UX, game, transmedia and behavior designers.