Star Wars: Force for Change, a charitable initiative from Disney and Lucasfilm, harnesses the power of Star Wars to empower and improve the lives of children around the world. Since 2014, over $11 million has been raised for UNICEF Programs in the name of Star Wars: Force for Change, $6 million of which has gone directly to support UNICEF Kid Power. Thanks to funds raised through Star Wars: Force for Change, more than 7 million packets of Ready-to-Use Therapeutic Food (RUTF) have been unlocked to help save the lives of over 59,000 children suffering from malnutrition around the world.
As part of its integrated and holistic commitment to wellness, Target is proud to partner with UNICEF USA in support of UNICEF Kid Power. As a Presenting Sponsor, Target has committed $6.5 million since 2015 to help expand the Kid Power Program and reach nearly 250,000 students in high-need communities across the country. In addition, the UNICEF Kid Power Band – the world’s first WEARABLE-FOR-GOOD® – is currently sold in stores nationwide and online.
UNICEF Kid Power is a program of the U.S. Fund for UNICEF, founded in 2014 in collaboration with Calorie Cloud and the George Harrison Fund for UNICEF.
The Kid Power technology platform was developed by Calorie Cloud, a nonprofit health startup dedicated to ending hunger by getting adults and kids healthier. Calorie Cloud’s mission is to use technology to double the global budget for Ready-to-use Therapeutic Food, the main line of defense against Severe Acute Malnutrition.
The first generation of Kid Power technology and first citywide pilot of the Kid Power school program was funded by the George Harrison Fund for UNICEF. The George Harrison Fund is a joint undertaking between the Harrison family and the U.S. Fund for UNICEF to support UNICEF programs that provide lifesaving assistance to children, including health, education, nutrition and emergency relief.
UNICEF Kid Power is a partner of Active Schools. The Active Schools movement is a collective impact initiative that help schools integrate 60 minutes of physical activity before, during and after the school day. Together, the Active Schools national collaborative of leading health, education and private sector organizations work to create a nation of active, healthy, and happy kids who reach their full potential.